In case the business issue has already been framed and you don’t feel that the business problem or opportunity will not be handled well in house, you can opt for a shortcut. Form a small core team, including a decision maker. Select the Five Day Innovation Sprint with the USP Company. Together we will solve a complex problem within a week. The Sprint is a tried and tested method, developed by Google Ventures and tailored by us to develop propositions. The USP Company distinguishes itself by from other organisations. We don’t just facilitate the Five Day Sprint, but thanks to the involvement of two business creatives, we also ensure a healthy dose of out-of-the-box thinking.