The Three Horizons Growth Model was developed by Steve Coley of McKinsey. The essence of this model is that every company should work on innovation on three levels at the same time in order to be successful and stay successful.
- Horizon 1: incremental innovation
- Horizon 2: breakthrough innovation
- Horizon 3: disruptive innovation
Start with an innovation strategy
It is imperative that you check with the stakeholders, management, or MT if there is coherence. An Innovation Strategy on 3 horizons that is developed from your brand strategy helps you do this. It brings the people who are responsible for the daily business and the people who are responsible for the future of the company closer together. They share the same vision. They are both valued. Part of the process that helps you get to a Strategic Innovation Plan is our Brand Stratego workshop.
Explore current and future opportunities for growth. If you innovate from the Innovation Strategy on 3 horizons you will discover that every horizon requires a different approach.