Design thinking

Three Horizons Growth Model
helps you with your innovation strategy

The Three Horizons Growth Model was developed by Steve Coley of McKinsey. The essence of this model is that every company should work on innovation on three levels at the same time in order to be successful and stay successful.

Start with an innovation strategy

It is imperative that you check with the stakeholders, management, or MT if there is coherence. An Innovation Strategy on 3 horizons that is developed from your brand strategy helps you do this. It brings the people who are responsible for the daily business and the people who are responsible for the future of the company closer together. They share the same vision. They are both valued. Part of the process that helps you get to a Strategic Innovation Plan is our Brand Stratego workshop.

Explore current and future opportunities for growth. If you innovate from the Innovation Strategy on 3 horizons you will discover that every horizon requires a different approach.

Explore current and future opportunities for growth.

If you innovate on 3 Horizons from the Innovation Strategy, you will discover that every Horizon asks for a different approach:

Defend and expand
existing business

How do we help?

Look for growth in emerging
and new markets

How do we help?

Sow the seeds for future
business growth

How do we help?

Learn more?

Make an appointment with Willem van Harrewijen
+316 – 42 21 89 04
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