The USP Company
We give your brand a purpose, a new beacon in a rapidly changing world. A clear brand positioning forms the basis, with at the heart of the brand document a vision, mission and brand promise that stimulates entrepreneurship and innovation.
Human centred design creates value. We observe, understand and create. By involving your customers in every step of the innovation process we develop successful new brands, products and services that contribute to a better world.
We are always curious and looking for people’s deeper motives. Innovation is impossible without qualitative research. We do this a little bit different than what you may be used to from traditional research agencies. We add ‘a plus’.
True innovation comes from recognising an unmet need
and designing a creative way to fill it.